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Why We Participated in a Ramen Blind Tasting Test with 80+ Strangers

While food is science, taste is subjective. Most of you judge food within milliseconds of putting it in your mouth.  Signals from your tongue nerves fire to your brain and the reaction determines whether you become a loyal fan or never try that food again. The Problem with Taste When we were testing various formulations, one of the frustrating problems we encountered was an inability to know if our latest formula objectively tasted good. We've eaten a LOT of instant ramen in our lives and we'd like to think that we have high standards for noodles. But as creators of our product, we're always going to be emotionally biased.  We know our low-carb and keto-friendly ramen is the first of its kind. We know they're made with significantly more nutritious ingredients....

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The CEO of a Massive Japanese Food Conglomerate Tastes Our Ramen

One reason we started this immi blog was to share what goes on behind the scenes in getting a food company and better-for-you product off the ground.In today's world, everyone focuses on the polished end product and the edited social media highlights. Meanwhile, KChan and I have always wished that the brands behind the products we love would share more about the early days 💪 of their company building journeys.Everyone makes mistakes and no one is perfect. Our goal is to always be transparent with all of you who have taken a leap of faith to trust us and be a part of our immi journey. We'll be regularly sharing posts like this so that you can see all the 🤩 highlights...

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How Two Friends with No Experience Reimagined Instant Ramen

“So did you two work in kitchens as cooks?” “Have you two been to culinary school?” “Did you grow up making noodles with your families?”“How are you going to make instant ramen? You know nothing about this industry.” ...Thanks mom and dad. We know 🤣. In the past year and half of building immi, strangers, friends, and family barraged us with these types of questions. It Always Starts with a Dream We’ve grown up eating noodles our entire lives. As Taiwanese and Thai/Chinese Americans, we've eaten almost every kind of noodle under the sun. KChan grew up eating at his grandmother’s egg noodle hawker stall in Thailand. KLee grew up eating noodle soup for breakfast at his grandparent’s rose apple farm...

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What immi Stands For

Going through a vision board exercise to depict and frame our values   In the early days of building immi, the most important thing we did was decide what we stand for. Today, we wanted to share our mission and values with you. immi's mission is to enrich lives through food. We chose those words very carefully. Here are a few areas of life we look to enrich. Enrich Health Our families were following unhealthy diets with the food they loved. As they got older, harmful effects appeared in the form of diabetes, high blood pressure, stomach cancer, and more.  Together, we convinced our families to change their eating habits and start eating healthier.  With immi, we're reimagining Asian American food with added nutritional benefits...

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Introducing immi

Hey Friend!  We're the Kevins - Kevin Lee and Kevin Chanthasiriphan - or KLee and KChan for short 👋 ! We've been close friends for the past 8 years as ex-roommates and ex-co workers and we live about 10 minutes away from each other in San Francisco. Ever since starting immi, we've been lucky to get to work together every single day. While others might consider this work, we’re having a ton of fun because we're loving every single minute of this journey!   Grabbing hot pot with one of our chef advisors.   We wanted to take the time today to tell you more about our backgrounds and explain why we're building immi. We were both lucky to grow up...

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